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Purpose of Beard Balm & 7 Reasons Why You Should Use It

purpose of beard balm

Years ago men didn’t really take care of themselves let alone their beards but times have changed with men spending more and more on products to keep their beards looking and feeling great. I’m one of those men with beard balm being at the top of my list, but what exactly is it and why should you use it?

The main purpose of beard balm is to make your beard look good whilst keeping it in great condition. Beard balm helps moisturise and hydrate your beard whilst adding shape and style to even the most unruly beards. It also helps those with beardruff and well as keeping your beard smelling good.

As a man who has proudly sported a beard for years, I can’t stress enough how crucial it is to keep it in excellent condition.

A well-groomed beard not only looks great but also feels fantastic.

So read on to find out my top 7 reasons why I use beard balm in my daily routine and why you should too.

What is Beard Balm?

Before diving into the reasons why you should use beard balm, let’s start with the basic question – what is beard balm?

I reached out to my local barber John to ask this very question and here’s what he told me.


Beard balm is a grooming product designed specifically for the care and maintenance of your facial hair.

It typically comes in a small tin or container and has a consistency similar to that of a solid lotion.

The main ingredients in beard balm typically include natural oils like jojoba, coconut, and argan, as well as shea butter and possibly beeswax.

These ingredients work in harmony to provide your beard with the nourishment and hold it needs.

John provided me a good insight here and now that we know what beard balm is let’s explore the seven reasons why you should make it a staple in your beard grooming routine.

Why You Should Use Beard Balm

1. Moisturizes and Hydrates Your Beard

One of the primary reasons I started using beard balm was to combat beard itch and dryness.

Having a beard can be a bit like having a miniature desert on your face, especially during the cold winter months.

Right from day one I found beard balm works wonders in this department by providing much-needed moisture to both my beard and my underlying skin.

The natural oils and butter in the beard balm really help to lock in moisture, preventing my beard from becoming brittle, itchy, and uncomfortable.

2. Tames and Styles Your Beard

beard balm tames unruly beards
Beard Balm Tames Unruly Beards

The second reason talks directly to those with longer beards.

If you’ve ever tried to wrangle an unruly beard, you know how frustrating it can be.

Beard balm comes to the rescue by providing a gentle hold that helps you shape and style your facial hair with ease.

For example, beard balm which contains beeswax will give your beard a subtle, natural hold, making it easier to tame stray hairs and achieve the desired look.

Whether you prefer a sleek, professional appearance or a more rugged, natural style like me, beard balm is a great tool for maintaining your beard’s shape.

3. Reduces Beardruff

I’ve had dandruff since I was young and so it was no surprise that I got beardruff when I started to grow out my beard.

Beard dandruff, or “beardruff,” is common among men with facial hair.

It’s essentially the flaky, dry skin that can accumulate in your beard, leading to embarrassing white specks on your shirt collar.

Beard balm helps combat this issue by moisturizing the skin underneath your beard, preventing dryness and flakiness.

When I started using beard balm, I noticed a significant reduction in beardruff, and it’s been a game-changer ever since.

4. Enhances the Natural Shine of Your Beard

There’s something undeniably appealing about a beard that glistens with health and vitality.

Beard balm contains nourishing oils like jojoba and argan, which work wonders to enhance the natural shine of your facial hair.

When I first started using beard balm, I was amazed at how much healthier and more lustrous my beard looked.

It adds a touch of sophistication to your overall appearance, making you look well-groomed and put-together.

5. Protects Against Environmental Damage

Depending on where you live can depend on the kind of exposure it has to the elements.

Your beard can face constant exposure to the elements, whether it’s harsh sunlight, cold winds, or pollution.

These environmental factors can take a toll on the health and appearance of your facial hair.

Beard balm acts as a shield, providing a protective layer against these external stressors.

The natural oils and waxes in beard balm create a barrier that helps lock in moisture and prevent damage from UV rays and pollutants.

I live in a fairly cold part of the world and I’ve found that my beard looks and feels healthier when I use beard balm consistently, regardless of the weather conditions.

6. Promotes Beard Growth

If you’re looking to grow a fuller, thicker beard, beard balm can be a valuable ally on your journey.

I won’t claim that beard balm can magically make your beard grow faster or fill in patchy areas overnight – it won’t.

That said though, the nourishing ingredients in beard balm can help create a healthier environment for beard growth.

By keeping your beard and the skin beneath it well-hydrated and nourished, you’re setting the stage for optimal growth conditions.

I’ve personally noticed that my beard has become denser and healthier since I started using beard balm regularly.

7. Provides a Pleasant Scent

beard balm makes your beard smell nice
Beard Balm Makes Your Beard Smell Nice

This reason is my favorite, how well beard balm makes my beard smell.

Many beard balms come in various appealing scents, from classic woodsy fragrances to refreshing citrus notes.

Using beard balm with your favorite scent not only keeps your beard smelling great but also adds a touch of sophistication to your grooming routine and for me gives me confidence.

It’s a subtle way to make a positive impression on those around you.

I’ve had numerous compliments on the pleasant scent of my beard.


In my journey as a bearded man, I’ve discovered that beard balm is an indispensable tool for maintaining a healthy, attractive beard.

From moisturizing and styling to reducing beardruff and promoting growth, beard balm offers a wide range of benefits that can transform your beard from unruly to refined.

If you’re on the fence about adding beard balm to your grooming routine, I encourage you to give it a try.

It’s made a significant difference in my beard’s health and appearance, and I’m confident it will do the same for you.

So, embrace the beard balm revolution and experience the joys of a well-maintained, lustrous beard you can be proud of.

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